Search Engine Marketing
An effective online marketing strategy is essential to making your dollars work as hard as possible to achieve the results you want, or need. In other words, increase your ROI (Return on Investment). However, with the increasing competition in the market place these days, PPC management can be detrimental to your ROI (return on income).
What is Pay Per Click?
Pay Per Click (PPC) advertising is a way to increase your brand, product or service's exposure using Google ads.
The advantage of PPC is that you can target many keywords which potential customers are actively using to find businesses like yours, and you only pay when someone clicks through to your website. Your online ads will appear on the right hand side (or top) of Google as a sponsored link.
PPC allows you to appear on the first page of Google right away without making changes to your website, and compete with even your largest competitors.
What is Pay Per Click?
How to get a higher conversion rate on your Google Ads
Google Adwords™ are an important tool that can help boost your business profile and sales on the web. But many businesses make the mistake of linking their ad to their home page, even when the ad refers to a very specific product or service. Web browsers are fickle by nature and so if your Google ad does not direct them exactly where they expect to go, you run the risk of losing their interest and therefore their business.
The solution is an Adwords landing page. A landing page links directly to your Google ad and contains content that is specifically relevant to your ad. Like any good marketing content, it should engage and persuade the reader to buy your product or service and most importantly have a clear call to action. A correctly designed landing page will increase your quality score as well.
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